Privacy Policy

Above the Cut Restoration (“Above the Cut,” “ATC,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide. This Privacy Policy explains how we collect, use, and share information when you visit our website, submit a form, use our chat tools, or interact with any of our roofing, siding, or gutter services.

1. Information We Collect

We collect the following types of information when you interact with our website or business:

• Information you provide: Name, phone number, email address, property address, and any other info submitted through contact forms, chat widgets, or quote requests.
• Automatically collected info: IP address, browser type, pages visited, device type, and general location.
• Communication data: Records of phone calls, emails, and form messages, including web chat.

We do not collect sensitive personal data like Social Security numbers or financial account information.

2. How We Use Your Information

We use the information we collect to:

• Respond to quote or inspection requests
• Schedule appointments and deliver services
• Communicate project updates, timelines, and next steps
• Send follow-ups, review requests, or satisfaction surveys
• Improve our website and customer experience
• Run digital advertising, including retargeting ads, lookalike audience campaigns, and other promotional outreach via platforms like Google and Meta
• Send marketing communications, including project updates, promotional offers, seasonal service reminders, and reputation/review requests

We do not sell your personal information.

3. Third-Party Tools & Services

We use trusted platforms to operate our business and improve performance:

• Webflow – Website hosting and form collection
• GoHighLevel – CRM for lead management, automations, and internal tracking
• AccuLynx – CRM and project management system used throughout the job lifecycle
• Google Analytics & Google Search Console – Site analytics and search tracking
• Nocodelytics – On-site behavior tracking
• Google Ads & Meta Ads – Advertising and remarketing
• Ubersuggest – SEO and keyword research

These tools may collect data such as IP address or page activity through standard cookies or tracking pixels.

3A. Sharing Information with Others

We may share your information with:

• Advertising platforms to help deliver relevant ads
• Analytics tools to better understand site performance
• Subcontractors or service providers who assist in completing your project

We limit access to only what’s necessary to fulfill services. No third party is allowed to use your information for unrelated marketing. We do not sell or rent your data.

4. SMS, Email, and Web Chat Usage

If you provide your contact information, we may reach out by text, phone, or email:

• Before, during, and after your project
• For scheduling and follow-up
• To share promotional offers, seasonal service reminders, and company updates
• To request reviews and feedback

Message and data rates may apply. You can opt out of texts by replying “STOP” and opt out of emails via the unsubscribe link or by contacting us.

All data submitted through our webchat widget is treated securely and used only to communicate with you or assist with your request.

5. Data Retention

We retain personal data indefinitely while the business is operational, unless you request deletion. This helps with service history, warranty issues, and long-term support.

6. Cookies & Tracking Pixels

Our website uses cookies and pixels (e.g., from Google and Meta) to:

• Understand how visitors interact with the site
• Improve your experience
• Deliver relevant advertising across the web

You can disable cookies in your browser settings or adjust ad preferences on platforms like Google and Facebook.

7. Children’s Privacy

Our services are intended for adults. We do not knowingly collect information from children under 13.

8. Legal Grounds for Processing

We process your data based on:

• Your consent (e.g., submitting a form)
• Fulfilling service requests
• Our legitimate business interest in running and improving our operations
• Legal obligations, where applicable

9. Your Rights and Choices

You may:

• Request access to your data
• Ask for updates or corrections
• Request deletion of your information
• Opt out of any marketing communications

To make a request, email aaurther.atc@gmail.com. We’ll respond quickly and respectfully.

10. California Privacy Rights (CCPA)

While we do not actively serve California residents, if you believe we’ve collected your information and are a California resident, you may:

• Request what categories of data we’ve collected
• Ask how it’s used and shared

Send requests to aaurther.atc@gmail.com with the subject line “California Privacy Request.”

11. Updates to This Policy

If we make changes, we’ll update the date at the top of this page. Continued use of the site means you agree to the updated terms.

12. Contact Us

If you have questions or want to make a request regarding your personal data:

Email: aaurther.atc@gmail.com, ahayden.atc@gmail.com

Phone: (317) 919-3518